Animated Koopmans Logo Utambulisho wa Kampuni by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

FedhaMchoro· 2023

Animated Koopmans Logo Utambulisho wa Kampuni

by Ruud Winder - Rebrandt

Client: Rebrandt

Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category

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Colors

The Design

About Animated Koopmans Logo Utambulisho wa Kampuni

Koopmans aliomba Rebrandt kuwasilisha upana wa safu yao kwa uwazi zaidi. Neno 'duka la uchapishaji' haliwakili tena kile wanachofanya. Utambulisho mpya huu kwa hivyo si lugha ya muundo inayovutia kimapambo tu, bali pia ni kifaa cha kimkakati cha masoko kinachowasilisha upana wa bidhaa wanazoweza kutoa. Ruud Winder, mkuu wa muundo wa Rebrandt, alitaka mtazamo shirikishi wa kazi wa shirika kuonekana katika miundo. Harakati hizo zinapingana na utulivu unaodhaniwa wa kampuni ya uchapishaji, na hasa upana huo ndio ulilazimika kusisitizwa.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Animated Koopmans Logo Utambulisho wa Kampuni ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Animated Koopmans Logo Utambulisho wa Kampuni inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Animated Koopmans Logo Utambulisho wa Kampuni ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022