Changbai Snow Ufungashaji wa Chupa ya Maji by 37Design is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2023
Changbai Snow Ufungashaji wa Chupa ya Maji
by 37Design
Client: Nongfu Spring
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #149297The Design
About Changbai Snow Ufungashaji wa Chupa ya Maji
Changbai Snow ni muundo wa ufungashaji wa maji ya asili ya chemchemi yaliyowekwa kwenye chupa, yanayotoka katika misitu ya Mlima Changbai kaskazini-mashariki mwa China. Lebo imechapishwa pande zote mbili za chupa. Upande wa mbele una picha iliyokatwa kwa mtindo wa tundu ya wanyama wanaolindwa kutoka eneo la chanzo cha maji, na upande wa nyuma una picha ya mandhari ya mlima wenye theluji. Maji yaliyomo ndani ya chupa hufanya kazi kama lenzi na kukuza picha ya nyuma. Kuzungusha chupa huleta athari ya parallax inayofanya mandhari ionekane kusonga. Sehemu ya juu ya chupa imekatwa kwa umbo la mlima ikiwa na michoro ya fuwele za barafu.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Changbai Snow Ufungashaji wa Chupa ya Maji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Changbai Snow Ufungashaji wa Chupa ya Maji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Changbai Snow Ufungashaji wa Chupa ya Maji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Nongfu Spring Changbai Mountain White Snow Natural Spring Water.
Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round.
A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.
We hope that consumers can immerse themselves in this precious water source, which is a home to rare animals, by turning the bottle and observing the agile figures of wild animals and the changing light and shadow of the real-life snow mountain.
Furthermore, we hope that this product can awaken people's love for nature and their sense of responsibility and emotion towards environmental protection. - Dimensions & Packaging
- Width 60mm x Depth 220mm x Height 220mm
- Tags
- Packaging Design,Beverages,Label design
- Production Technology
- "Simplicity and modernity. Carefully creating an immersive sensory interactive experience."
The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience.
"Under existing production conditions, produce the results that best fit the design."
The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area. During the designing process, various perspectives of the foreground and background were overlaid and repeatedly tested to achieve the best performance. During printing, the ink coverage and transparency were repeatedly tested to determine the best balance point. For white printing and scratch-resistant surface treatment, various different processes were compared and the most stable solution was selected. Considering the cost limitations of mass-produced products, a compromise was made in the transparency of the packaging material, allowing a specific pattern to be visible from the back, reducing the difficulty of the printing process while balancing cost and production stability. - Inspiration
- We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source.
We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details. Therefore, we filled the bottle with water and affixed landscape photos on the back side of the bottle, creating a lens effect that intensifies the spatial and depth perception through the visual parallax of the human eye. This created a strong sense of the foreground and background.
The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting. - Project Duration
- Nongfu Spring 2021 April launched a new product Changbai Snow
- Operation Flow
- The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals. The entire interactive concept is novel and interesting.
- Team Members
- Creative Direction： Ma Cong
Art Direction：Yang Zhen (Nongfu Spring)
Design：Ma Cong, Mei Wei
Illustration：Pan Junfan
Photography：Li Jiahao
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