Patisserie Chez Mikki Ufungaji by Sherry Kuo

Patisserie Chez Mikki Ufungaji by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2023

Patisserie Chez Mikki Ufungaji

by Sherry Kuo

Client: Patisserie Chez Mikki

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Patisserie Chez Mikki Ufungaji

Patisserie Chez Mikki, kitoweo kitamu kilichoko Tokyo, kililenga kujitofautisha katika soko shindani kupitia muundo mpya wa vifungashio. Madhumuni yalikuwa kuanzisha sehemu bainifu ya kuuza na kuimarisha taswira ya chapa kwa kuunda utambulisho thabiti na mwonekano wa kuona unaoangazia upekee wa kila bidhaa. Uundaji upya uliotolewa ulionyesha rangi za pastel na ujumbe wa kuvutia ambao huunda muunganisho wa kihisia na watumiaji, na kusababisha kuongezeka kwa mauzo ya rejareja na kusaidia jamii ya karibu tangu kuanzishwa kwa muundo mpya.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Patisserie Chez Mikki Ufungaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Patisserie Chez Mikki Ufungaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Patisserie Chez Mikki Ufungaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe