Shan Yi Ubunifu wa Utambulisho wa Chapa by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2023
Shan Yi Ubunifu wa Utambulisho wa Chapa
Client: Shan Yi
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #149564The Design
About Shan Yi Ubunifu wa Utambulisho wa Chapa
Shan Yi ni utambulisho wa chapa ulioundwa kwa kampuni ya teknolojia mahiri inayohudumia sekta ya kilimo. Nembo hii inatumia umbo la ngao kama fremu ya kuonekana ili kuwakilisha ulinzi na uimara. Ndani ya ngao, herufi S na Y zimepangwa kwa mkao wa kupishana na kuunganishwa, zikirejelea jina la chapa pamoja na uhusiano kati ya teknolojia mahiri na kilimo. Michoro ya nyayo za magurudumu na masuke ya ngano pia imejumuishwa, ikikumbusha msimu wa mavuno ya vuli. Mistari yote ina upana sawa, na nembo hii inazingatia uwiano wa dhahabu (golden ratio). Alama hii inaweza kuchapishwa, kushonwa, au kutengenezwa kwa mbinu ya kuyeyusha na kumwaga (injection molding) kwa ukubwa mbalimbali, ikiwa ni pamoja na matumizi kama alama ya chapa kwenye magari.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Shan Yi Ubunifu wa Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Shan Yi Ubunifu wa Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Shan Yi Ubunifu wa Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes.
- Tags
- brand identity, logo, branding, smart agricultural technique
- Production Technology
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Design Challenge
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Research
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiration
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Project Duration
- The project started in Beijing in December 2022 and was completed in February 2023.
- Operation Flow
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Team Members
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
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