Rockstar Spotlight Studios Studio ya Kurekodi Inayotembea by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
FedhaUtangazaji· 2023
Rockstar Spotlight Studios Studio ya Kurekodi Inayotembea
by PepsiCo Design and Innovation
Tuzo ya Fedha ya A' Design Award Winner in Utangazaji Category
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The Design
About Rockstar Spotlight Studios Studio ya Kurekodi Inayotembea
Rockstar Spotlight Studios ni studio ya kurekodi inayotembea iliyoundwa kama uzoefu wa chapa kwa wageni na wakazi wa Venice Beach, California. Usanifu huu unajumuisha Unplugged Mood Booth na uliwasilishwa ili kuwatambulisha umma ladha mpya za Rockstar Unplugged. Studio hii inawapa wasanii chipukizi, wachezaji wa michezo ya video na waundaji wengine mahali pa kurekodi, kubadilishana mawazo na kupata msukumo. Utambulisho wa chapa ya Rockstar umetafsiriwa katika mandhari ya ndani ya pande tatu, ambapo maumbo, rangi na umaliziaji wa chapa vimetumika kwenye paneli za povu za akustika, vifaa vya ndani, upholsteri na paneli za nembo zilizochomozwa.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Rockstar Spotlight Studios Studio ya Kurekodi Inayotembea ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Rockstar Spotlight Studios Studio ya Kurekodi Inayotembea inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Rockstar Spotlight Studios Studio ya Kurekodi Inayotembea ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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