Lay's More Belgian Really Impossible Ufungashaji wa Chakula by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2023
Lay's More Belgian Really Impossible Ufungashaji wa Chakula
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #149717The Design
About Lay's More Belgian Really Impossible Ufungashaji wa Chakula
Lay's More Belgian Really Impossible ni muundo wa ufungashaji wa toleo maalum kwa krispi za viazi zinazouzwa nchini Ubelgiji. Ufungashaji huu unawasilisha ladha mbili mpya za kienyeji zilizotengenezwa kwa ushirikiano na Brussels Ketjep. Watumiaji wa Ubelgiji walialikwa kuwasilisha dhana za muundo zenye tabia dhabiti ya kienyeji, na dhana mbili zilizopigiwa kura nyingi zaidi ziliangaziwa na kutambuliwa kwenye vifungashio. Mbinu hii inajibu soko la vitafunio ambalo chapa za kienyeji zinatoa ladha na madai yanayohusiana na wateja. Muundo huu unalenga kuwahifadhi wanunuzi wa sasa wa chapa ya Lay's na kuvutia wapya.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Lay's More Belgian Really Impossible Ufungashaji wa Chakula ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Lay's More Belgian Really Impossible Ufungashaji wa Chakula inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Lay's More Belgian Really Impossible Ufungashaji wa Chakula ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
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