Shadlee Kifungashio cha Vinywaji by Mohammadreza Eslamparast

Shadlee Kifungashio cha Vinywaji by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ShabaUfungashaji· 2023

Shadlee Kifungashio cha Vinywaji

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Kifungashio cha Vinywaji

Shadlee ni muundo wa kifungashio kwa aina mbalimbali za vinywaji visivyo na kilevi (mocktail). Vinywaji hivi vimetengenezwa kwa ajili ya watu wanaopendelea kutokunywa pombe wakati wa sherehe. Ladha tano zimewasilishwa, na kila chupa inabeba mchoro wa mnyama tofauti. Nyuso za wanyama zilirahisishwa kuwa maumbo tambarare ya kijiometri na kuchorwa kwa mkono kwa mtindo wa kisasa. Rangi zenye mng'aro wa hali ya juu zimetumika ili kufanya lebo zionekane vizuri kwenye rafu. Umoja wa kuonekana unaunganisha lebo zote tano, wakati michoro yenye rangi mbalimbali inaunda mazingira ya furaha.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Shadlee Kifungashio cha Vinywaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Shadlee Kifungashio cha Vinywaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Shadlee Kifungashio cha Vinywaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.