Nu Us Kifurushi cha Virutubisho by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2023
Nu Us Kifurushi cha Virutubisho
Client: Salvita Design
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #150140The Design
About Nu Us Kifurushi cha Virutubisho
Nu Us ni ufungashaji ulioundwa kwa ajili ya kirutubisho cha kinga ya mwili kinachotumiwa kwa dozi mbili kila siku. Seti hii ina chupa mbili: chupa nyeupe kwa vidonge vya asubuhi na chupa nyeusi kwa vidonge vya usiku. Mchanganyiko wa rangi nyeusi na nyeupe hurahisisha kutofautisha dozi hizo mbili. Alama za jua na mwezi kwa rangi ya njano zimewekwa kwenye kila chupa. Alama hizo mbili huungana kuwa umbo moja pale chupa zinapowekwa pembeni kwa pembeni, ikionyesha kuwa vidonge vyote viwili vinapaswa kutumiwa kwa pamoja. Lebo zimechapishwa kwa mbinu ya skrini na zinatumia fonti rahisi ya herufi kubwa.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Nu Us Kifurushi cha Virutubisho ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Nu Us Kifurushi cha Virutubisho inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Nu Us Kifurushi cha Virutubisho inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
- Dimensions & Packaging
- Label is Width 163 mm x Height 60 mm
- Tags
- Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- Screen printing
- Design Challenge
- The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
- Research
- Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
- Inspiration
- Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
- Project Duration
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Operation Flow
- Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
- Image Credits
- Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)
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