Naked Nature Vitafunio Bar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2023
Naked Nature Vitafunio Bar
Client: Depot Creative
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
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- Verified Award Winner
- Verify Award Status for #150326
The Design
About Naked Nature Vitafunio Bar
Naked Nature inazungumza na ulimwengu ambao' unazidi kurudi katika maelewano na mazingira. Mbuni aliunda muundo na mkakati wa maongezi wa chapa na miundo yote ya vifungashio. Vionjo vya chapa huelezwa kupitia uchapaji mkubwa, wa ujasiri unaochorwa kwa mkono kutoka kwa kifurushi, ishara ya ukweli kwamba ladha ndani ambayo haiwezi kudhibitiwa. Lugha ya chapa ni ya kiuchezaji na ya uaminifu kama ilivyo kwenye kifungashio. Asili mbichi ya baa inaonekana katika sifa zake endelevu, kwa kutumia kanga inayoweza kutungika nyumbani. SRT's zimechapishwa CMYK na rangi ya doa 1 na vanishi yenye maji ya satin ya juu kabisa.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Naked Nature Vitafunio Bar ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Naked Nature Vitafunio Bar inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Naked Nature Vitafunio Bar hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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