Westlake Impression Ubunifu wa Utambulisho wa Chapa na Chao Yang

Muundo Westlake Impression Ubunifu wa Utambulisho wa Chapa na Chao Yang ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ChumaMchoro· 2023

Westlake Impression Ubunifu wa Utambulisho wa Chapa

na Chao Yang

Mteja: Zhejiang University of Finance & Economics

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro

9,907

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #150340

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Westlake Impression Ubunifu wa Utambulisho wa Chapa

Maandishi ya Kitabu: Westlake Impression ni ubunifu wa utambulisho wa chapa uliotengenezwa kwa ajili ya kampuni ya sanaa za maonyesho huko Hangzhou, Uchina. Onyesho hilo hufanyika kwenye jukwaa la mraba lililowekwa sentimita kumi hivi chini ya uso wa Ziwa la West, huku ziwa lenyewe likiwa mandhari ya nyuma. Utambulisho huu unafuata mbinu isiyo ya kati. Hakuna nembo iliyowekwa katikati ya utambuzi wa kuona. Badala yake, mfumo wa makundi ya vielelezo vya picha huunda utambulisho huo kwa pamoja. Jukwaa la mraba na dirisha la kukuza utamaduni wa mjini ndizo dhana kuu za kuona. Lengo ni kuimarisha utambuzi wa chapa.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Westlake Impression Ubunifu wa Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Westlake Impression Ubunifu wa Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Westlake Impression Ubunifu wa Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Vipimo na Ufungashaji: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Lebo: Brand, Poster, Logo, West Lake, Traditional Culture
Teknolojia ya Uzalishaji: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Changamoto ya Ubunifu: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Utafiti: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Msukumo: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Muda wa Mradi: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Mtiririko wa Uendeshaji: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.