Sparrow Branding Kitambulisho cha Shirika by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2023
Sparrow Branding Kitambulisho cha Shirika
Client: Hiroshi Kurisaki Design
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #150366The Design
About Sparrow Branding Kitambulisho cha Shirika
Sparrow Branding ni kitambulisho cha shirika kilichoundwa kwa ajili ya kampuni ya uzalishaji wa matangazo yenye makao yake Tokyo, iliyoanzishwa mwaka 2020. Kitambulisho hiki kinajumuisha nembo, taswira kuu na vifaa vya maandishi (stationery). Shomoro, asili ya jina la kampuni, anaonyeshwa pamoja na mti wa msonobari kama mti wa alama. Dhana hii inatokana na hadithi ambapo mti wa msonobari humlinda shomoro dhidi ya madhara yote. Badala ya kutumia michoro ya kompyuta, matawi halisi ya msonobari, yaliyopangwa na msanii wa upambaji wa maua, pamoja na mfano halisi wa shomoro, vilipigwa picha. Mtindo wa taswira ni thabiti na mzito zaidi kuliko kuwa wa kupendeza tu.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Sparrow Branding Kitambulisho cha Shirika ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Sparrow Branding Kitambulisho cha Shirika inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Sparrow Branding Kitambulisho cha Shirika hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
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