Muundo Chilled Milk Katoni na Kazuo Fukushima and Haruka Takeuchi ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ChumaUfungashaji· 2023
Chilled Milk Katoni
na Kazuo Fukushima and Haruka Takeuchi
Mteja: Meiji China Investment Co.,Ltd.
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #150429Muundo
Kuhusu Chilled Milk Katoni
Maziwa safi ya kitamu yanaweza kutolewa tu na ng'ombe waliofugwa katika mazingira mazuri. Na ng'ombe ni huru kupata mgao mchanganyiko vyenye virutubisho vilivyosawazishwa. Msukumo ni ng'ombe wa ubora wa juu wa bidhaa hii. Ubora wa juu unaonyeshwa kwa uchapishaji wa rangi ya dhahabu, na vielelezo vinavyotolewa kwa mkono vinaelezea kitamu cha asili. Aidha, nyasi katika kinywa cha ng'ombe huonyesha mazingira mazuri ya kuzaliana. Alama ya ng'ombe ya dhahabu ni ishara ya bidhaa hii. Na inafaa kwa soko la China.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Chilled Milk Katoni ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Chilled Milk Katoni inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Chilled Milk Katoni inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
- Vipimo na Ufungashaji
- 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic - Lebo
- China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
- Teknolojia ya Uzalishaji
- Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process. - Changamoto ya Ubunifu
- The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
- Utafiti
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market. - Msukumo
- Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
- Muda wa Mradi
- The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
- Mtiririko wa Uendeshaji
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - Hataza
- Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
- Wanatimu
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua - Haki za Picha
- Photographer: Zhu Jie
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