Dog Yep Ufungaji wa Vitafunio vya Wanyama Kipenzi by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2023
Dog Yep Ufungaji wa Vitafunio vya Wanyama Kipenzi
Client: Chiapa Design
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #150499The Design
About Dog Yep Ufungaji wa Vitafunio vya Wanyama Kipenzi
Dog Yep ni dhana ya ufungaji kwa mfululizo wa vitafunio maalum vya mbwa vinavyotoa manufaa. Kipengele kikuu cha nembo kinaashiria wazo kwamba mbwa wanapaswa kucheza na kubaki hai, na pia kinarudia umbo la kitafunio chenyewe. Wahusika wa michoro pamoja na mpangilio wa rangi angavu huunda mwonekano wa kufurahisha na kufanya mfululizo wa bidhaa ubainike kwa urahisi kwenye rafu na maduka ya mtandaoni. Vitafunio hivi vimewasilishwa katika muundo wa mikebe iliyochaguliwa kuendana na kundi lengwa. Lengo nyuma ya Dog Yep ni kuhamasisha uchezaji na uhai kupitia ulishaji wenye afya.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Dog Yep Ufungaji wa Vitafunio vya Wanyama Kipenzi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Dog Yep Ufungaji wa Vitafunio vya Wanyama Kipenzi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Dog Yep Ufungaji wa Vitafunio vya Wanyama Kipenzi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, pet snack brand, packaging
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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