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Kahisu Ufungaji wa Kinywaji cha Siki ya Kijapani by Shinji Arashigawa

Kahisu Ufungaji wa Kinywaji cha Siki ya Kijapani by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


ShabaUfungashaji· 2023

Kahisu Ufungaji wa Kinywaji cha Siki ya Kijapani

by Shinji Arashigawa

Client: Applied Kansei Center

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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The Design

About Kahisu Ufungaji wa Kinywaji cha Siki ya Kijapani

Kahisu ni kinywaji cha siki cha Kijapani chenye ujumbe wa kimaadili, ambacho ni cha kwanza nchini Japani. Kinatengenezwa kutoka kwa maganda ya machungwa machungu, ambayo hapo awali yalikuwa yakitupwa baada ya kusindikiza maji. Dhana ya muundo ni Muundo wa Kisanii kwa Chaguo la Kimaadili. Ili kueleza ladha mbili mpya zinazounganisha siki, utamu wa matunda, na uchungu wa maganda ya machungwa machungu, na wakati maalum wa kuvikunywa, chupa ya aina ya champagne ilitumika, ikiunganisha mitazamo ya wasanii wakuu wawili, Gauguin (Blend G) na Monet (Blend M). Sanduku la zawadi linatumia vifaa vya karatasi finyu vilivyo kidogo ili kushikilia chupa mbili kwa uzuri.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Kahisu Ufungaji wa Kinywaji cha Siki ya Kijapani ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Kahisu Ufungaji wa Kinywaji cha Siki ya Kijapani inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Kahisu Ufungaji wa Kinywaji cha Siki ya Kijapani hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensions & Packaging
Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Tags
Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Production Technology
The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Design Challenge
A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Research
A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiration
Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Project Duration
The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Operation Flow
The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Team Members
Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa

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