Oat Milk Kifungashio cha Vinywaji by Wallrus Design Studio

Oat Milk Kifungashio cha Vinywaji by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ShabaUfungashaji· 2023

Oat Milk Kifungashio cha Vinywaji

by Wallrus Design Studio

Client: Wallrus Design Studio

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Oat Milk Kifungashio cha Vinywaji

Oat Milk ni muundo wa kifungashio kwa ajili ya kinywaji cha maziwa yatokanayo na mimea, kilichotengenezwa kutoka kwa oat. Kifungashio hicho ni kisanduku cha karatasi ngumu (aseptic carton) chenye upana wa milimita 85, kina cha milimita 85, na urefu wa milimita 230, na michoro yake imewekwa kwa kutumia mbinu ya uchapishaji wa flexografia. Michoro ya vijana wenye mitindo tofauti ya maisha inaonekana kwenye kifungashio ili kuonyesha kinywaji hicho kama kipya na chenye lishe bora. Tabia njema za kiafya za kila siku zimeonyeshwa ndani ya picha hizo kwa njia ya hila. Muundo huu una lengo la kujitokeza kwenye rafu za maduka na kuwavutia watumiaji ambao bado hawajajua ladha ya maziwa ya oat ili wajaribu.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Oat Milk Kifungashio cha Vinywaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Oat Milk Kifungashio cha Vinywaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Oat Milk Kifungashio cha Vinywaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio