Ranger Utambulisho wa Kuonekana na Zhang Weiwei

Muundo Ranger Utambulisho wa Kuonekana na Zhang Weiwei ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ChumaMchoro· 2023

Ranger Utambulisho wa Kuonekana

na Zhang Weiwei

Mteja: Yunnan Tech & Besiness University

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro

12,000

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #150972

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Ranger Utambulisho wa Kuonekana

Ranger ni utambulisho wa kuonekana ulioundwa kwa ajili ya hoteli inayohudumia wasafiri vijana. Utambulisho huu unamlinganisha kila mgeni na ranger, mhusika anayejulikana kutoka hadithi za kubuni. Barakoa ya ranger inatumika kama kipengele kikuu cha ubunifu, na mfululizo wa alama za vifaa vya ranger unatokana nayo. Alama hizo zinatumika kwenye vifaa vya ofisi na vifaa vya hoteli katika ukubwa wa kawaida, na pia zinatumika kwenye vitu vinavyowaalika wageni kushiriki. Nembo imechapishwa kwa kutumia mbinu ya laser foil stamping, hivyo uso wake unaonyesha mng'ao unaobadilika unapotazamwa kutoka pembe tofauti.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Ranger Utambulisho wa Kuonekana ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Ranger Utambulisho wa Kuonekana inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Ranger Utambulisho wa Kuonekana inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Vipimo na Ufungashaji: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Lebo: Ranger, Hotel, Visual Identity, Young man, Traveller
Teknolojia ya Uzalishaji: The product mainly adopts laser hot stamping process.
Changamoto ya Ubunifu: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Utafiti: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Msukumo: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Muda wa Mradi: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Mtiririko wa Uendeshaji: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.