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Snow Peak Kitambulisho cha Kuona by Yunnan Tech and Business University

Snow Peak Kitambulisho cha Kuona by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.


FedhaMchoro· 2023

Snow Peak Kitambulisho cha Kuona

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category

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Colors

The Design

About Snow Peak Kitambulisho cha Kuona

Utambuzi ni kiashiria muhimu cha tathmini katika usanifu wa nembo. Jinsi ya kutumia lugha rahisi ya usanifu kuunganisha hoteli na alama maarufu ya Jumba la Potala Palace yenye ugumu na mabadiliko ni mojawapo ya changamoto katika usanifu mzima. Jumba la Potala Palace ni jengo takatifu machoni mwa Watibeti. Kwa hiyo, timu ya usanifu ilisafisha nguzo za kipengele zinazoweza kuwakilisha zaidi kama vipengele vya usanifu, na kuunda picha ya Jumba la Potala Palace yenye vipimo vitatu kupitia mbinu za vipimo viwili, ili ufafanuzi uonyeshe mtindo madhubuti wa kikanda.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Snow Peak Kitambulisho cha Kuona ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Snow Peak Kitambulisho cha Kuona inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Snow Peak Kitambulisho cha Kuona ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging
This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags
Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology
The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge
Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research
The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration
As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration
The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow
Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members
Liu Kaiyi
Zhang Weiwei

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