Pavanpet Vyakula vya Wanyama Waliofugwa by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2024
Pavanpet Vyakula vya Wanyama Waliofugwa
Client: Pavanpet
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #151937The Design
About Pavanpet Vyakula vya Wanyama Waliofugwa
Kawaida, kwa kuwa wanadamu huwachukulia wanyama waliofugwa kama wanafamilia na watoto, muundo wa ufungashaji una sura za katuni. Matumizi ya wahusika yanaweza kuimarisha uhusiano na mtazamaji na kuunda mazingira ya kuvutia. Matokeo yake, ufungashaji una muunganisho wa kuonekana wenye umaarufu na kipekee. Nyuso za wanyama zimebuniwa kwa ustadi mkubwa na tabasamu na furaha yao inaonekana wazi, jambo linaloonyesha athari ya bidhaa hii kwao. Kutumia rangi rahisi bila maelezo ya kina huunda uelewa bora wa picha na madhumuni.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Pavanpet Vyakula vya Wanyama Waliofugwa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Pavanpet Vyakula vya Wanyama Waliofugwa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Pavanpet Vyakula vya Wanyama Waliofugwa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication. - Dimensions & Packaging
- W: 200 mm
H: 400 mm
D: 80 mm - Tags
- Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
- Production Technology
- Matte three-layer packaging with aluminum
printing method: rotogravure - Design Challenge
- The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
- Research
- The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
- Inspiration
- Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
- Project Duration
- The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
- Image Credits
- Illustrator / Creator: Mohsen Koofiani
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