Muundo Remaking Art Utambulisho wa Chapa na Meng Shenhui ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
FedhaMchoro· 2024
Remaking Art Utambulisho wa Chapa
na Meng Shenhui
Mteja: Shenzhen Chengmei Culture Communication Co., Ltd
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #152015Muundo
Kuhusu Remaking Art Utambulisho wa Chapa
Remaking Art ni utambulisho wa chapa ulioundwa kwa ajili ya kampuni ya mawasiliano ya kitamaduni. Nembo hiyo inaunganisha herufi za mwanzo R na A kuwa alama yenye ulinganifu, zikiunganishwa kwa mistari inayodokeza taswira ya kuakisiwa majini. Mstari wa mlalo unakumbusha mizani na umehifadhiwa kutoka kwenye nembo ya awali ili kuonyesha uadilifu na uaminifu. Mfumo wa kuona unatumia mistari kugawanya machapisho, vifungashio na maonyesho ya ndani, hivyo mwonekano uleule unadumishwa katika ukubwa na nyenzo tofauti. Ubunifu huu unawasilisha ulinganifu, muunganiko na upya.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Remaking Art Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Remaking Art Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Remaking Art Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display. - Vipimo na Ufungashaji
- The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
- Lebo
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- Teknolojia ya Uzalishaji
- In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Changamoto ya Ubunifu
- The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
- Utafiti
- The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Msukumo
- The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
- Muda wa Mradi
- The project started in January 2022 and was completed in Shenzhen in May 2022
- Mtiririko wa Uendeshaji
- First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
- Haki za Picha
- Copyright：CM Design
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