Muundo Ecohiny Uundaji wa Chapa na Cansu Dagbagli Ferreira ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
FedhaMchoro· 2024
Ecohiny Uundaji wa Chapa
Mteja: Cansu Dagbagli Ferreira
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #152882Muundo
Kuhusu Ecohiny Uundaji wa Chapa
Je, chapa ya karatasi ya choo inaweza kuwa ya kisasa na ya kufurahisha? EcoHiny ni mwanzi wa asilia 100%, iliyoidhinishwa na FSC na rafiki kwa mazingira iwezekanavyo. Alama ya chapa ni pichi, rangi na uchaguzi wa fonti zinaonyesha asili ya kufurahisha, ya asilia na laini ya bidhaa. Lengo lilikuwa ni kutofautisha chapa kutoka kwa zingine sokoni kwa kutumia paleti ya rangi ya kipekee. Kivuli cha kijani cha bluu chenye kina, kikiunganishwa na pichi, kinatoa utu wa kucheza, pia kinawasilisha hisia ya urafiki wa mazingira na uendelevu. Chaguzi hizi za muundo zinawasiliana na kikundi cha wateja lengwa mara moja na kuunda uhusiano kati ya chapa na mteja.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Ecohiny Uundaji wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Ecohiny Uundaji wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Ecohiny Uundaji wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Vipimo na Ufungashaji
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Lebo
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- Teknolojia ya Uzalishaji
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Changamoto ya Ubunifu
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Utafiti
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Msukumo
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- Muda wa Mradi
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Mtiririko wa Uendeshaji
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
