Eidon Avec Ufungaji wa Bia by Lin Zhang and Chengbin Jiang is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2024
Eidon Avec Ufungaji wa Bia
by Lin Zhang and Chengbin Jiang
Client: China Qingdao Eidon Avec Beer Ltd.
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #153437The Design
About Eidon Avec Ufungaji wa Bia
Eidon Avec ni seti ya sanduku la zawadi lililobuniwa kwa ajili ya mfululizo wa uchunjaji wa bia nne za kiufundi (craft beer). Seti hii ina chupa nne za alumini, kila moja ikiwa na urefu wa milimeta 250, ndani ya sanduku la nje lenye urefu wa milimeta 420, kimo cha milimeta 270 na kina cha milimeta 130. Michoro minne ya asili ilichorwa kwa mkono na kuboreshwa kidijitali, mchoro mmoja kwa kila bia. Kazi hizi za sanaa zinashiriki hadithi ya kimapokeo yenye chimbuko kutoka hadithi za kale za Ulaya na sanaa ya utengenezaji wa bia. Umbo kubwa la chupa linatoa nafasi ya kutosha kwa taswira zenye uhalisia na uchangamfu. Seti hii pia inafaa kutolewa kama zawadi wakati wa sherehe za kisikukuu.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Eidon Avec Ufungaji wa Bia ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Eidon Avec Ufungaji wa Bia inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Eidon Avec Ufungaji wa Bia hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec". - Dimensions & Packaging
- Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
- Tags
- Craft beer design，China design，illustration design
- Production Technology
- In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
- Design Challenge
- The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
- Research
- In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.
First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.
Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client. - Inspiration
- We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
- Project Duration
- The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
- Team Members
- Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
