CDU Hamburg Kitambulisho cha Chapa by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2024
CDU Hamburg Kitambulisho cha Chapa
Client: CDU Hamburg
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #153650The Design
About CDU Hamburg Kitambulisho cha Chapa
Maandishi ya Kitabu: CDU Hamburg ni kitambulisho cha chapa kilichoandaliwa kwa ajili ya chama cha siasa cha kikanda huko Hamburg, Ujerumani. Kitambulisho hiki kinajengwa juu ya muundo wa kimoduli unaowezesha lugha ya kuona yenye mfanano katika vyombo vya habari vya uchapishaji na kidijitali. Alama ya maneno na ya kimchoro inaunganisha herufi CDU na ishara ya Hamburg, ngome yenye minara mitatu na nyota mbili, juu ya uso wa duara wa rangi ya buluu iliyokolea. Alama ya kimchoro pia hutumika peke yake, na uso huo wa duara unaweza kujazwa na picha na rangi mbalimbali. Tovuti zinazojibadilisha (responsive websites) ziliundwa kwa ajili ya vitengo vyote vya kiuchama.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
CDU Hamburg Kitambulisho cha Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. CDU Hamburg Kitambulisho cha Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. CDU Hamburg Kitambulisho cha Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
- Dimensions & Packaging
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
- Tags
- Graphics, Illustration, Visual Communication Design, Brand Design
- Production Technology
- The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element. - Design Challenge
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
- Research
- We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
- Inspiration
- The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
- Project Duration
- The project started in April 2022 in Hamburg and finished June 2023.
- Operation Flow
- The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.
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