Azur Millesime Ufungashaji wa Mvinyo by Ximena Ureta

Azur Millesime Ufungashaji wa Mvinyo by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2024

Azur Millesime Ufungashaji wa Mvinyo

by Ximena Ureta

Client: Spumante Limarí

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Azur Millesime Ufungashaji wa Mvinyo

Azur Millesime ni muundo wa ufungashaji wa mvinyo unaotoa povu unaozalishwa katika Bonde la Limari nchini Chile. Muundo huu unatafsiri mwanamke anayecheza dansi na ulimwengu, akiwa ameshikilia mwezi na jua. Chupa ya kioo huzunguka upande mmoja, wakati mistari miwili ya pembeni inayowakilisha mikono ya mchezaji dansi huzunguka upande wa kinyume. Mota iliyoko ndani ya msingi huunda mwendo huo, na msingi huo pia hutumika kama sehemu ya kuonyesha bidhaa. Ikitazamwa kutoka juu, jua linaonekana kuzunguka na alama ya chapa katikati yake. Rangi nyeusi, fedha na dhahabu zinarejelea anga safi la usiku la bonde hilo.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Azur Millesime Ufungashaji wa Mvinyo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Azur Millesime Ufungashaji wa Mvinyo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Azur Millesime Ufungashaji wa Mvinyo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Azur, Millesime, is a Sparkling Wine presented as a packaging in motion interpreting a woman dancing with the universe. She carries the moon and the sun while rotating.
The bottle rotates in one direction, while the two lateral lines that symbolize the arms of the dancing woman rotate in the opposite direction.
The sun's rays are drawn on her dress, whose lines play with each other transparently. From an overhead view of the bottle, a sun may be seen spinning with the brand at its center.
The motion is performed through a motor that is located inside the base where the bottle is placed, which also serves as a display of the product.
Dimensions & Packaging: The glass bottle has a height of 30.4 cm.
The production of the Capo relies on sand casting injection in brass. It has a rhodium surface finish to give it a silver-gray color and a polished appearance.
The muzzle is made of polished brass with rhodium-plated applications.
The necklet’s neck is molded using the wax casting technique and polished to achieve a shiny surface finish.
The base section is made of black chrome-plated brass. The arms are made of black powder-coated aluminum.
Tags: Wine label, Sparkling wine, Millesime, design, label, diseño chileno, Ximena Ureta, Chilean wine, diseño, etiquetas de vino, Chilean designer, AZUR, espumante.
Production Technology: Glass Bottle: Estal Custom SP Italia 750ml
Label Material: Avery Dennison Fasson Cotton Black Plus
Transfer Foils: Kurz Luxor 425, Luxor 429, Alufin Matt 152
Closure Stopper: Amorim Top Series
Print Methods: Digital Printing, Flexo Printing, Hot Stamping,
Embossing, Semi Gloss Varnish and Gloss Varnish
Decorative Accessories: Signet (Metallic)
Motor: Zone Creations
Intelligent Label: Avery Dennison NFC tag
Print Partner: CCL Label, Chile
Box: Ramko Ltda.
Design Challenge: The creative challenge was to design an ultra premium packaging for Azur, a sparkling wine from Spumante Limari, Chile, that during 2023 was distinguished as the best sparkling wine of Chile. The design was part of Make a Mark 2023, luxury category. The Limari Valley has one of the clearest skies in the world and it is well known for its observatories. Hence, the sky of Limari has been the inspiration for this project.
The transparencies of the bottle and the sparkling wine allow the light to seemingly dance following the sky rhythm. Through this elegant and inspiring packaging we pay tribute to the Limari skies and the exceptional natural conditions that give origin to this top of the line sparkling wine.
Research: This Sparkling Wine bottle features an innovation in its top closure with a double muzzle. The external one was specially designed. Between both muzzles, there is a round metallic cap and the traditional sparkling wine cork.
The conical and oval-shaped box is inspired by the Earth's rotational movement, and the exterior graphics depict sun rays. It also includes a perforation at the top to reveal the Spumante Limari isotope. Its closure consists of two lateral metal clasps that can be turned to achieve a 100% secure seal.
Inspiration: Spumante Limari is a winery exclusively dedicated to the elaboration of sparkling wines under an accurate interpretation of the Methode Champenoise.
The Limari Valley, is located in the 4th Region of Chile.
It has one of the most transparent skies over the planet, a unique characteristic for the observation of the universe. Its extraordinary clarity and low level of cloud cover make it a world reserve concerning stars. From this point you may watch the different constellations of the southern hemisphere, the moon and the planets. Considering the value of the sky as a natural heritage.
Azur, Millesime, represents a woman dancing with the universe. In her hands she carries the moon and the sun which also rotate along with her in her rotation movement, like the earth.
The color black has been used in this packaging to symbolize the darkness of the night and the silver and gold applications capture the importance of the moon and the sun in the Limari Valley.
Evoking a music box, music especially composed for this project, accompanies the movements of the bottle.
Project Duration: Azur Millesime shall be exhibited on October 3, 2023, at Make a Mark Gallery in Monaco.
Operation Flow: This packaging was created for Make a Mark 2023 and will be commercially released once its aging is complete.
Team Members: Art Direction and Design: Ximena Ureta
Image Credits: Music: Regina Crisosto
Renders: Juan Pablo Dominguez
Image #1, #2, #3, #4, #5 Juan Pablo Dominguez.
Video: Juan Pablo Dominguez.