Ideamix Lab Kifungashio cha Kinywaji by Qichao An

Ideamix Lab Kifungashio cha Kinywaji by Qichao An is a highly esteemed winner of the very prestigious 2024 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2024

Ideamix Lab Kifungashio cha Kinywaji

by Qichao An

Client: Mornice Brand Design

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

Verify Award Status for #153799

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Kifungashio cha Kinywaji

Ideamix Lab ni muundo wa kifungashio kwa mfululizo wa kinywaji cha chai ya matunda. Mfululizo huu unajumuisha ladha tatu: chai nyeusi ya strawberi, chai ya kijani ya iasmini na embe, na chai ya kijani ya plamu ya kijani. Kila ladha inatambulishwa kwa rangi maalum, hivyo aina hizo tatu zinaweza kutofautishwa kwa urahisi. Sehemu ya mbele ya kila chombo inaonyesha michoro ya kijiometri ya matunda inayoonyesha ladha na kubeba utambulisho wa chapa. Vinywaji hivi havina viungo vya nyongeza na havina sukari. Kila chombo kina vipimo vya milimita 65 kwa upana, milimita 65 kwa kina, na milimita 115 kwa urefu.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Ideamix Lab Kifungashio cha Kinywaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Ideamix Lab Kifungashio cha Kinywaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Ideamix Lab Kifungashio cha Kinywaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An