Moutai 1935 Ufungashaji wa Kileo by Chengdu Wanjiazu Technology Co., Ltd is a highly esteemed winner of the very prestigious 2024 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2024
Moutai 1935 Ufungashaji wa Kileo
by Chengdu Wanjiazu Technology Co., Ltd
Client: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #153916The Design
About Moutai 1935 Ufungashaji wa Kileo
Moutai 1935 ni ufungashaji wa kinywaji kikali cha Kichina kilichochujwa kutoka mkoa wa Guizhou. Chupa ya kioo ina michoro ya nakshi zilizoinuka juu ya mandhari nyekundu, ikionyesha picha za dhahabu za wauzaji wa chumvi na biashara ya vileo katika mji wa Moutai. Michoro hiyo imepata msukumo kutoka kwa michoro ya jadi ya Kichina inayoonyesha maisha ya kila siku. Duara tatu za mawimbi ya dhahabu zimechorwa kwa nakshi kwenye bega la chupa. Uso wenye nakshi umemalizwa kwa unyunyiziaji wa rangi ya kung'aa, ambao unaboresha mshiko na mguso. Kifuniko cha aloi ya zinki kinatumia muundo wa meno yaliyokatika kama hatua ya kuzuia bidhaa bandia. Sanduku la zawadi limetengenezwa kwa ubao wa karatasi unaoweza kurejelezwa na kuoza kiasili.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Moutai 1935 Ufungashaji wa Kileo ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Moutai 1935 Ufungashaji wa Kileo inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Moutai 1935 Ufungashaji wa Kileo huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
- Dimensions & Packaging
- product dimensions,230 mm x 85 mm x 85 mm
- Tags
- Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
- Production Technology
- The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure. - Design Challenge
- The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
- Research
- After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
- Inspiration
- The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
- Project Duration
- The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
- Operation Flow
- The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
- Team Members
- Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)
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