Guyuelongshan Ufungashaji wa Mvinyo wa Mchele wa Kichina by Yuejun Chen

Guyuelongshan Ufungashaji wa Mvinyo wa Mchele wa Kichina by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2024

Guyuelongshan Ufungashaji wa Mvinyo wa Mchele wa Kichina

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Ufungashaji wa Mvinyo wa Mchele wa Kichina

Guyuelongshan ni muundo wa ufungashaji wa mvinyo wa mchele wa Kichina kutoka Zhejiang, China. Mvinyo huu hutengenezwa kwa mchakato wa kitamaduni na una kiwango kidogo cha kileo, jambo linalofanya kinywaji hiki kifae kwa matumizi ya kila siku kwa watumiaji vijana. Ufungashaji huu unafuata urembo wa uchoraji wa mandhari ya Kichina, na umbo la chombo linaashiria milima, maji na machweo ya jua. Muundo huu unalenga kufanya upya mwonekano wa kawaida wa ufungashaji wa zamani wa mvinyo wa mchele na kuwasilisha utamaduni wa Mashariki kwa njia ya kisasa. Kifurushi kina upana wa milimita 340, kina cha milimita 130 na urefu wa milimita 150.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Guyuelongshan Ufungashaji wa Mvinyo wa Mchele wa Kichina ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Guyuelongshan Ufungashaji wa Mvinyo wa Mchele wa Kichina inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Guyuelongshan Ufungashaji wa Mvinyo wa Mchele wa Kichina ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.