Jiao Yu Gin Ufungashaji wa Chupa ya Gin by Laizhou Distillery

Jiao Yu Gin Ufungashaji wa Chupa ya Gin by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2024

Jiao Yu Gin Ufungashaji wa Chupa ya Gin

by Laizhou Distillery

Client: Laizhou Distillery

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner
Verify Award Status for #154181

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Colors

The Design

About Jiao Yu Gin Ufungashaji wa Chupa ya Gin

Jiao Yu Gin ni muundo wa ufungashaji ulioundwa kwa ajili ya gin inayotengenezwa Sichuan, China. Chupa ya kioo cha rangi ya buluu ya samawati ina umbo jembamba lililopinda na michoro ya nakshi za ususi wa mianzi juu ya uso wake. Nakshi hizo zinarejelea utamaduni wa ususi wa mianzi wa maeneo ya Sichuan na Chongqing. Uso wenye nakshi hutoa mshiko wa starehe na hisia ya mguso yenye tabaka. Lebo ya karatasi ya mianzi inayoweza kuoza kwa asili inawasilisha taarifa za bidhaa kwa mpangilio ulio wazi na rangi zinazotofautiana. Kizibo cha mwaloni hufunga chupa na kuruhusu chupa kufungwa tena baada ya kila matumizi. Kioo, lebo na kizibo vinaweza kurejeleshwa.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Jiao Yu Gin Ufungashaji wa Chupa ya Gin ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Jiao Yu Gin Ufungashaji wa Chupa ya Gin inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Jiao Yu Gin Ufungashaji wa Chupa ya Gin ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen