Muundo Unicorn Rebrand Utambulisho wa Kuona na Yating Liu ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ChumaMchoro· 2024
Unicorn Rebrand Utambulisho wa Kuona
na Yating Liu
Mteja: Yating Liu
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #154412Muundo
Kuhusu Unicorn Rebrand Utambulisho wa Kuona
Mbuni Yating Liu ameburudisha chapa ya gari la chakula la Kimeksiko la New York katika mradi wa majaribio. Muundo huu unatumia rangi zenye kung'aa na beji ili kuvutia wanafunzi vijana. Katika nembo, "Uni" inawakilisha chuo kikuu, wakati "Corn" inasimama kwa Tacos. Mandhari ya unicorn, maarufu kati ya vijana, inafaa na utangulizi wa kila wiki wa chapa wa ladha mpya. Nembo inaunganisha vipengele kwa ubunifu kufuatia sarufi ya Kihispania. Vitu vya menyu pia vinajumuisha maneno yanayohusiana na chuo kikuu, ikihakikisha mfumo wa kuona ulioungana unaoambatana na kiini cha chapa.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Unicorn Rebrand Utambulisho wa Kuona ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Unicorn Rebrand Utambulisho wa Kuona inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Unicorn Rebrand Utambulisho wa Kuona inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
- Vipimo na Ufungashaji
- Loyalty card 90mm x 54mm
- Lebo
- Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
- Teknolojia ya Uzalishaji
- The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
- Changamoto ya Ubunifu
- This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
- Utafiti
- The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
- Msukumo
- This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
- Muda wa Mradi
- The project started in July 2021 and finished in September 2021 in Beijing, China.
- Mtiririko wa Uendeshaji
- The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
