Hao Prawns Ufungaji wa Viungo na Jin Zhang

Muundo Hao Prawns Ufungaji wa Viungo na Jin Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ChumaUfungashaji· 2024

Hao Prawns Ufungaji wa Viungo

na Jin Zhang

Mteja: Wuhan Sanbu Brand Design

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji

12,397

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #154739

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Hao Prawns Ufungaji wa Viungo

Wabunifu wanatumia eneo kubwa la rangi nyeupe ili kujitofautisha na bidhaa nyingine zinazofanana, wakitumia mchanganyiko wa taswira za poker zinazojulikana na kamba ili kuwafanya watumiaji wahisi ujuzi; Kwa sababu herufi za Kichina za jina la chapa zinaweza kutamkwa vibaya, wabunifu walibuni nembo ya Kiingereza ya chapa kwa kutumia maelezo ya pinyin ya Kichina. Kuongeza toni kunafanya iwe rahisi zaidi kutamka jina la chapa kwa usahihi, na umbo la toni linafanana na alama ya sahihi, likiunda picha ya msaada kwa chapa.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Hao Prawns Ufungaji wa Viungo ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Hao Prawns Ufungaji wa Viungo inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Hao Prawns Ufungaji wa Viungo inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Vipimo na Ufungashaji: Width 185mm x Depth 45mm x Height 256mm
Lebo: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Teknolojia ya Uzalishaji: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Changamoto ya Ubunifu: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Utafiti: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Msukumo: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Muda wa Mradi: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Mtiririko wa Uendeshaji: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.