Muundo Hand over Hand Utambulisho wa Chapa na Yiwen Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2024
Hand over Hand Utambulisho wa Chapa
na Yiwen Zhang
Mteja: Hand over Hand
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #154975Muundo
Kuhusu Hand over Hand Utambulisho wa Chapa
Mkono kwa Mkono ni utambulisho wa chapa uliobuniwa kwa mtoa huduma wa elimu maalum. Utambulisho huu unadumisha vipengele vya mkono uliochorwa kwa mkono na kitabu kutoka kwenye alama ya awali ili kuhifadhi mwendelezo na tabia yake ya kipekee. Analogue, fonti ya kisasa yenye mipinde laini na maumbo ya herufi yenye mchoro wa hali ya juu, inasaidia sauti ya kirafiki na inayokaribisha. Michoro ya kijiometri ya mviringo na mraba huunda muundo wenye uwiano unaoakisi utofauti wa kikanda na kidemografia. Mfumo huu unatumika kwenye mitandao ya kijamii, kurasa za wavuti, vitabu pepe, matangazo ya nje, magazeti, ufungashaji, na kadi za biashara.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Hand over Hand Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Hand over Hand Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Hand over Hand Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Vipimo na Ufungashaji
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Lebo
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Teknolojia ya Uzalishaji
- Adobe Creative Suite, Figma as the main development tool for this project.
- Changamoto ya Ubunifu
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Utafiti
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Msukumo
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Muda wa Mradi
- The project started in July 2023 and finished in Sep 2023, in New York.
- Mtiririko wa Uendeshaji
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
- Wanatimu
- Yiwen Zhang - Creative Director, Brand Designer, Content Creator
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
