Muundo Miok Ufungashaji wa Bia ya Maziwa na Iris Fan ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2024
Miok Ufungashaji wa Bia ya Maziwa
na Iris Fan
Mteja: Miok
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #155700Muundo
Kuhusu Miok Ufungashaji wa Bia ya Maziwa
Miok ni muundo wa ufungashaji wa bia ya maziwa inayouzwa katika makopo. Kinywaji hiki kinachanganya maziwa matamu na machachu pamoja na mapovu ya bia, na kina probiotiki zenye kiwango kidogo cha kileo. Dhana ya muundo ni mchanganyiko. Kuzunguka herufi za Miok zinazoelea, maumbo mawili ya kimiminika yanaungana na kuunda umbo jipya. Lugha ya kuona ni ya kijasiri, yenye mwendo na yenye furaha. Nembo ndiyo kipengele kikuu kwenye kopo, hivyo chapa ni rahisi kutambulika sokoni. Kila kopo lina mililita 375. Mfumo wa ufungashaji unajumuisha masanduku ya zawadi, masanduku ya usafirishaji na masanduku ya kubebeka kwa ajili ya mauzo ya mtandaoni na madukani.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Miok Ufungashaji wa Bia ya Maziwa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Miok Ufungashaji wa Bia ya Maziwa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Miok Ufungashaji wa Bia ya Maziwa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Vipimo na Ufungashaji
- 375mL per can
- Lebo
- Mixing, Milk Beer, Packaging, Can, Miok
- Teknolojia ya Uzalishaji
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Changamoto ya Ubunifu
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Utafiti
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Msukumo
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Muda wa Mradi
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Mtiririko wa Uendeshaji
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Hataza
- Copyrights belong to IBEA, 2021
- Wanatimu
- Iris Fan
- Haki za Picha
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
Imedhaminiwa
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