Gua Gua Xing Qiu Utambulisho wa Chapa na Sxdesign

Muundo Gua Gua Xing Qiu Utambulisho wa Chapa na Sxdesign ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ChumaMchoro· 2024

Gua Gua Xing Qiu Utambulisho wa Chapa

na Sxdesign

Mteja: Guangxi Welfare Lottery Issue Center

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro

12,896

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #155947

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Gua Gua Xing Qiu Utambulisho wa Chapa

Gua Gua Xing Qiu ni utambulisho wa chapa ulioundwa kwa ajili ya shughuli za utangazaji wa bahati nasibu za kukwangua papo hapo nchini China. Alama ya maandishi hupunguza mistari na kurekebisha muundo wa herufi za Kichina, hivyo usomekaji unabaki bora huku hisia ya mshangao ikijitokeza pale unapoiangalia kwa karibu zaidi. Michoro inafuata lugha ya kijiometri ya nembo na kuonyesha eneo la kukwangua la tiketi ya bahati nasibu kwa njia ya kufikirika. Uchapishaji unatumia mbinu za ubora wa hali ya juu kwenye nyenzo zinazoweza kutumika tena. Mfumo kamili wa kuona unaonyesha ulimwengu wa starehe wa kukwangua kwa ajili ya wachezaji vijana.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Gua Gua Xing Qiu Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Gua Gua Xing Qiu Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Gua Gua Xing Qiu Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Vipimo na Ufungashaji: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Lebo: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Teknolojia ya Uzalishaji: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Changamoto ya Ubunifu: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Utafiti: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Msukumo: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Muda wa Mradi: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Mtiririko wa Uendeshaji: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Wanatimu: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu