Beijing Wangfujing Xiyue Mambo ya Ndani ya Kituo cha Ununuzi by Xia Gushuyu Commercial Space Design

Dhahabu Mambo ya Ndani · 2024

Beijing Wangfujing Xiyue Mambo ya Ndani ya Kituo cha Ununuzi

by Xia Gushuyu Commercial Space Design

Tuzo ya Dhahabu ya A' Design Award 2024 in Mambo ya Ndani
CLIENT: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
Estimated Number of Design Views: 117,211
Verification code 8D7F3E9DD3 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Beijing Wangfujing Xiyue Mambo ya Ndani ya Kituo cha Ununuzi

Beijing Wangfujing Xiyue ni mambo ya ndani ya kituo cha ununuzi yanayofunika mita za mraba 19,800 katika eneo la kati la Beijing. Muundo huu unaunganisha usanifu wa jadi wa Kichina na vipengele vya kisasa vya baadaye. Miinamo ya paa iliyoinuka juu, wanyama wa mapambo wa kilele cha paa, viunzi vya dougong na dari za caisson vinaunda mfumo wa msingi, huku aloi za chuma zikitoa nguvu na udumu. Sehemu tatu za mandhari, Yuanshi Kou, Sundial Square na Qiankun Fang, zinaashiria maeneo ya wazi ya kati. Ghorofa ya kwanza ya chini ya ardhi ina huduma za chakula na ya pili ina maduka ya rejareja. Joto la rangi ya mwanga na mwangaza vinadhibitiwa ili kuunda mazingira mbalimbali.

About the Tuzo ya Dhahabu ya A' Design Award

Beijing Wangfujing Xiyue Mambo ya Ndani ya Kituo cha Ununuzi ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Beijing Wangfujing Xiyue Mambo ya Ndani ya Kituo cha Ununuzi inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Beijing Wangfujing Xiyue Mambo ya Ndani ya Kituo cha Ununuzi huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Press Kit

Unique Properties: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Dimensions & Packaging: It covers an area of 19,800 square meters.
Tags: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Production Technology: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Design Challenge: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Research: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspiration: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Project Duration: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Operation Flow: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.