Sabbioni Branding Branding ya Ukuzaji by Paul Robb is a highly esteemed winner of the very prestigious 2024 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
DhahabuMchoro· 2024
Sabbioni Branding Branding ya Ukuzaji
by Paul Robb
Client: Grafiche Sabbioni
Tuzo ya Dhahabu ya A' Design Award Winner in Mchoro Category
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- Verified Award Winner
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The Design
About Sabbioni Branding Branding ya Ukuzaji
Grafiche Sabbioni ilihitaji nafasi mpya ya chapa ili kuadhimisha miaka 60 ya kampuni. Salt&Pepper ilifanya kazi na kampuni kuunda lugha za picha za kisasa ili kukuza hatua hii muhimu, ikisisitiza uwezo wa chapa katika uendelevu wa ufungashaji na michakato ya kuchapisha ya jadi. Salt&Pepper iliunda mfumo imara, wenye nguvu na chanya wa ubia wa chapa, ukiunda mstari ulio endelevu kwa asilimia 100, ukitumia wino za msingi wa maji na kupunguza upotevu wa karatasi ili kukuza maadili ya msingi ya kampuni.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Sabbioni Branding Branding ya Ukuzaji ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Sabbioni Branding Branding ya Ukuzaji inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Sabbioni Branding Branding ya Ukuzaji huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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