Heu 70th Anniversary Nembo na Mfumo wa Utambulisho wa Kuona by Li Tiebin

Heu 70th Anniversary Nembo na Mfumo wa Utambulisho wa Kuona by Li Tiebin is a highly esteemed winner of the very prestigious 2024 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

FedhaMchoro· 2024

Heu 70th Anniversary Nembo na Mfumo wa Utambulisho wa Kuona

by Li Tiebin

Client: Harbin Engineering University

Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category

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Colors

The Design

About Heu 70th Anniversary Nembo na Mfumo wa Utambulisho wa Kuona

Muundo huu unaonyesha kwa mafanikio historia ya maendeleo ya miaka 70 ya shule. Kupitia utafiti wa data na uchunguzi wa eneo la shule, unatumia kwa ubunifu mbinu ya kutumia alama maalum kuonyesha mtiririko wa hadithi ya simulizi. Unaunganisha vipengele vya utamaduni wa kihistoria wa shule na teknolojia ya utafiti wa kisayansi. Picha zimerahisishwa kuwa ishara na kupangwa upya ili kuwasilisha ujumbe. Ukiunganishwa na mistari ya mawimbi, unaunda nembo ya 70 yenye heshima, ikiimarisha urahisi wa kusoma katika mawasiliano ya muundo. Inawasilisha mvuto wa kipekee wa shule na mafanikio makubwa kwa ulimwengu.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Heu 70th Anniversary Nembo na Mfumo wa Utambulisho wa Kuona ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Heu 70th Anniversary Nembo na Mfumo wa Utambulisho wa Kuona inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Heu 70th Anniversary Nembo na Mfumo wa Utambulisho wa Kuona ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.