Sinten Ufungashaji wa Kahawa by Louis Yiu is a highly esteemed winner of the very prestigious 2024 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2024
Sinten Ufungashaji wa Kahawa
by Louis Yiu
Client: SINTEN Coffee Roastery
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #158597The Design
About Sinten Ufungashaji wa Kahawa
Changamoto ya mradi huu wa muundo wa ufungashaji ilikuwa ni kufikiria jinsi ya kuonyesha kwenye ufungashaji matokeo ambayo Sinten Coffee Roastery inajivunia kuwapa wateja: ladha safi zaidi na harufu ya maharagwe ya kahawa yaliyookwa. Kwa hiyo, ili kuunganisha bila mshono ujumbe wa chapa katika utambulisho wa picha, mbuni alipata msukumo kutoka kwa sheria za asili kupitia uchambuzi na uvunjaji. Uwiano kamili unaotumia kikamilifu kahawa bora umeonyeshwa kwa mistari, ukiufanya kuwa wa kupendeza zaidi kwa macho.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Sinten Ufungashaji wa Kahawa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Sinten Ufungashaji wa Kahawa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Sinten Ufungashaji wa Kahawa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
- Dimensions & Packaging
- Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm - Tags
- Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
- Production Technology
- One color printing. Material: Moisture-proof zipper bag and paper
- Design Challenge
- The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
- Research
- The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
- Inspiration
- The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself. - Project Duration
- The project duration is 2 months and is designed in Taipei.
- Operation Flow
- In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series. - Patents
- Copyrights belongs to Sinten Coffee Roastery
- Team Members
- Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
- Image Credits
- A.S.M.D. Creations
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