HLJ Nine And Eighteen Natures of China Ufungashaji wa Bidhaa by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2024
HLJ Nine And Eighteen Natures of China Ufungashaji wa Bidhaa
Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
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About HLJ Nine And Eighteen Natures of China Ufungashaji wa Bidhaa
HLJ Nine and Eighteen Natures of China ni mfululizo wa ufungashaji wa bidhaa za afya zinazotokana na dondoo za mimea na wanyama kutoka eneo la Heilongjiang. Ufungashaji huu unatumia rangi za kiishara, hati ya jadi ya kalamu ya brashi na mtindo thabiti wa kigrafiki ili kuwasilisha kila malighafi kwa njia ya moja kwa moja na inayoeleweka kwa urahisi. Masanduku yametengenezwa kwa kadibodi imara na kukamilishwa kwa uwekaji wa tabaka lisilong'aa (matte lamination) na unakshi wa kuchomoza (embossing), ambavyo huimarisha mguso wa maandishi na michoro. Uchapishaji wa foili umeongezwa kwenye mistari iliyochaguliwa. Mfululizo huu unadumisha utambulisho mmoja wa kuona unaoshirikiwa huku ukiruhusu kila bidhaa kubaki inayotambulika.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
HLJ Nine And Eighteen Natures of China Ufungashaji wa Bidhaa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. HLJ Nine And Eighteen Natures of China Ufungashaji wa Bidhaa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. HLJ Nine And Eighteen Natures of China Ufungashaji wa Bidhaa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
- Dimensions & Packaging
- Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm - Tags
- Packaging, Series, health products, nutrition, brand
- Production Technology
- The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
- Design Challenge
- During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
- Research
- By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
- Inspiration
- Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
- Project Duration
- The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
- Operation Flow
- These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
- Team Members
- TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu
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