Muundo Lax Ujenzi wa Chapa na Jonathan Ramirez and Juliana Betancur ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2024
Lax Ujenzi wa Chapa
na Jonathan Ramirez and Juliana Betancur
Mteja: Written and Drawn Studio
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #158898Muundo
Kuhusu Lax Ujenzi wa Chapa
Mteja alitaka kuunda nembo kwa kampuni ya ukusanyaji wa data na ujumbe wa CRM, ikilenga hisia ya kidigitali na ya kisasa. Jina Lax linatokana na ChiLax au ReLax, likiwasilisha hisi ya utulivu kwa watumiaji. Ili kuongeza utofauti, ilihusisha ishara ya moyo, inayowakilisha huduma ya wateja ambayo mara nyingi hupuuzwa katika biashara za CRM za kiotomatiki. Pikseli ziliunganishwa ili kuonyesha umuhimu wa data na udigitali. Kwa hivyo, ilichanganya vipengele muhimu, moyo kwa upendo wa wateja, pikseli kwa data, na X kwa utulivu.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Lax Ujenzi wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Lax Ujenzi wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Lax Ujenzi wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- Vipimo na Ufungashaji
- The sizes depend of the media where it is applied
- Lebo
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
- Teknolojia ya Uzalishaji
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Changamoto ya Ubunifu
- Craft something distinctive that articulates the technology, costumer care and digitalization
- Utafiti
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - Msukumo
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- Muda wa Mradi
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - Mtiririko wa Uendeshaji
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- Wanatimu
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango - Haki za Picha
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Imedhaminiwa
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