Muundo Heti Uumbaji wa Chapa na Upakiaji na Cansu Dagbagli Ferreira ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2024
Heti Uumbaji wa Chapa na Upakiaji
Mteja: Cansu Dagbagli Ferreira
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #158924Muundo
Kuhusu Heti Uumbaji wa Chapa na Upakiaji
Heti, iliyopewa jina kutokana na neno la Kidakota linalomaanisha Nyumbani, inatoa vinywaji vinavyoonyesha uhai wa nyumbani kwa ladha asili zilizotiwa, ikisherehekea mimea asilia ya Amerika Kaskazini. Chapa hii yenye athari ya kijamii inaweka sehemu ya mapato kusaidia jamii za makabila. Hekima Bila Juhudi, dhana ya uumbaji wa chapa, ina michoro ya mtindo wa asili na ladha, pamoja na upakiaji ulioongozwa na usawa wa kijiometri wa sanaa ya Kidakota, ukiwasilisha usawa na upatano. Muundo unachanganya paleti ya rangi moja na mistari ya rangi, ukisisitiza kina cha sanaa ya wazawa katika muktadha wa kisasa.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Heti Uumbaji wa Chapa na Upakiaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Heti Uumbaji wa Chapa na Upakiaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Heti Uumbaji wa Chapa na Upakiaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Vipimo na Ufungashaji
- 12 oz can label dimensions are 151 x 195 mm
- Lebo
- native, indigenous, social, infused, drink, illustration
- Teknolojia ya Uzalishaji
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Changamoto ya Ubunifu
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Utafiti
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Msukumo
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Muda wa Mradi
- 8 months, 2023-2024, United States and France
- Mtiririko wa Uendeshaji
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
