Muundo Eastroc Amla Juice Kifungashio cha Vinywaji na Guangzhou ID Advertising Co.,Ltd ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ChumaUfungashaji· 2024
Eastroc Amla Juice Kifungashio cha Vinywaji
na Guangzhou ID Advertising Co.,Ltd
Mteja: Guangzhou ID Advertising Co.,Ltd
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #159061Muundo
Kuhusu Eastroc Amla Juice Kifungashio cha Vinywaji
Maandishi ya Kitabu: Eastroc Amla Juice ni muundo wa kifungashio kwa ajili ya kinywaji cha juisi ya matunda. Kifungashio hiki kinaongozwa na rangi laini ya kijani inayoakisi rangi ya asili ya tunda la amla na kuashiria manufaa ya kinywaji katika kusafisha kaakaa na kusaidia mmeng'enyo wa chakula. Nukta tatu zimepangwa katika mchoro wa mfululizo wa lesi kwenye shingo ya chupa na kwenye katoni ili kuongeza uwepo wa kuonekana kwenye rafu. Picha zilizokuzwa za matunda ya amla zimepangwa kwa mtindo wa kupishana kwenye lebo ili kuvutia macho na kuonyesha kiwango kikubwa cha juisi kilichomo. Juisi hiyo imejazwa katika chupa ya silinda ya PET yenye lebo kamili iliyochapishwa kwa wino rafiki kwa mazingira.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Eastroc Amla Juice Kifungashio cha Vinywaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Eastroc Amla Juice Kifungashio cha Vinywaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Eastroc Amla Juice Kifungashio cha Vinywaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
- Vipimo na Ufungashaji
- Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm - Lebo
- Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
- Teknolojia ya Uzalishaji
- The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
- Changamoto ya Ubunifu
- Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
- Utafiti
- Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
- Msukumo
- The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
- Muda wa Mradi
- The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
- Mtiririko wa Uendeshaji
- The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
- Wanatimu
- Yilin Lu, Zijun Liu,Jianchao Chen
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
