Green Field Watchmen Ufungashaji wa Mchele by Peng Guozhi

Green Field Watchmen Ufungashaji wa Mchele by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2024

Green Field Watchmen Ufungashaji wa Mchele

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Field Watchmen Ufungashaji wa Mchele

Muundo wa ufungashaji wa mfululizo huu wa mchele wa kiikolojia pia umejikita katika maarifa ya kimkakati ya kina. Kutokana na maendeleo ya haraka ya uchumi wa China, walaji nchini China hutanguliza usalama na ladha wanaponunua mchele. Baada ya kugundua kuwa chapa za mchele wa kiikolojia husisitiza zaidi usalama bila kutambua thamani kubwa zaidi ya utamu, timu iliipa chapa hiyo jina la Green Field Watchmen. Timu inasisitiza pendekezo la mauzo kwamba mchele wa kiikolojia ni mtamu zaidi, jambo linaloonekana katika uundaji wa mfululizo huu.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Green Field Watchmen Ufungashaji wa Mchele ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Green Field Watchmen Ufungashaji wa Mchele inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Green Field Watchmen Ufungashaji wa Mchele ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Dimensions & Packaging: Width 245mm xDepth 90mm x Height 340mm
Tags: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Production Technology: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Design Challenge: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Research: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiration: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Project Duration: October 2023,launched in Hangzhou, China.
Operation Flow: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Team Members: Peng GuoZhi