Muundo Ave Natur Ufungaji wa Kasha la Kinywaji na Misteli Creative Agency ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2024
Ave Natur Ufungaji wa Kasha la Kinywaji
Mteja: Misteli Creative Agency
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #159247Muundo
Kuhusu Ave Natur Ufungaji wa Kasha la Kinywaji
Ave Natur ni muundo wa ufungaji kwa mfululizo wa bidhaa mbadala za maziwa zinazotokana na shayiri. Mfululizo huu unajumuisha vinywaji vya shayiri kwa ajili ya kupiga povu, kupikia na matumizi ya baristaa, kinywaji cha shayiri chenye ladha ya chokoleti, na smoothie. Vipande vikubwa vya rangi na miundo ya Kiskandinavia vinaonyesha asili ya Kifinlandi ya chapa hii na kuwasaidia wanunuzi kutofautisha kila bidhaa. Makasha hayo yametengenezwa hasa kwa kadibodi kutoka misitu iliyothibitishwa na yanaweza kuchakatwa tena. Vifuniko vinavyotokana na mimea, vilivyotengenezwa kutoka miwa, vinatumika. Uchapishaji wa flexografia unatumika. Ukubwa wa vifungashio ni lita moja na mililita 250.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Ave Natur Ufungaji wa Kasha la Kinywaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Ave Natur Ufungaji wa Kasha la Kinywaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Ave Natur Ufungaji wa Kasha la Kinywaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
- Vipimo na Ufungashaji
- 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing - Lebo
- Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
- Teknolojia ya Uzalishaji
- When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
- Changamoto ya Ubunifu
- One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
- Utafiti
- To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
- Msukumo
- What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
- Muda wa Mradi
- This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
- Mtiririko wa Uendeshaji
- What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
- Wanatimu
- Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel - Haki za Picha
- Misteli Creative Agency
Imedhaminiwa
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