Dou Xiaojiu Usanifu wa Vifurushi na Lei Xue

Muundo Dou Xiaojiu Usanifu wa Vifurushi na Lei Xue ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2024

Dou Xiaojiu Usanifu wa Vifurushi

na Lei Xue

Mteja: Beijing Forestry University

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

14,392

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #159368

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Dou Xiaojiu Usanifu wa Vifurushi

Hadithi ya Dou Xiaojiu ni chapa ya pombe ya chupa ndogo iliyoundwa kwa ajili ya wafanyakazi wa ofisi katika miji mikubwa ya China. Kama chapa ya pombe ya kiutamaduni na ubunifu, inajumuisha dhana ya katuni na sanduku la mafumbo, ambayo inasimulia hadithi za wafanyakazi wa ofisi kupitia katuni kwenye kiwiliwili cha chupa, ikishirikiana na watumiaji. Dou Xiaojiu imebadilisha mitazamo ya watu kuhusu pombe kwa upande wa ladha, usanifu na uandishi, ikileta mshangao wa kufurahisha kwa watumiaji. Chapa ya Dou Xiaojiu ina maana mbili, inayowakilisha pombe ya Kichina ambayo inawafurahisha watumiaji.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Dou Xiaojiu Usanifu wa Vifurushi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Dou Xiaojiu Usanifu wa Vifurushi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Dou Xiaojiu Usanifu wa Vifurushi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: " Dou Xiaojiu 's Story" is a small-bottle liquor brand developed for white-collar workers in China's first-tier cities. As a cultural and creative liquor brand, it features the concept of "cartoon + blind box", which tells the story of white-collar workers through cartoons on the bottle body, resonating with consumers. " Dou Xiaojiu " has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.
Vipimo na Ufungashaji: Single bottle: 15mm*7mm*3mm
Box: 320mm*320*50mm
24 bottles transportation box: 340mm*220mm*340mm
Lebo: Small-scale Baijiu; Comics; Young generation; Brand design; Product packaging
Teknolojia ya Uzalishaji: The “Dou Xiao Jiu” Baijiu bottle is a high-quality transparent glass bottle with the cap of silver-plating process. The packaging has two types, one type is sold individually, the other is gift box containing 6 bottles, made of white cardboard, mainly in the form of blind boxes. In addition, its transport package is equipped with kraft paper, a total of 4 gift boxes per transport package, for protecting the transportation process. This Baijiu (Chinese liquor) comes from China’s famous company of Fen-flavor Liquor. The alcohol content is 40%, which is more acceptable for young people.
Changamoto ya Ubunifu: Creativity:
“Dou Xiao Jiu” brand has double meanings. The Chinese character “Dou” literally means “soybean” in English, which represents grain, and it is metaphor for Baijiu brewed from grain. Another meaning is that it's the same sound with Chinese character “Funny”, representing “interesting, happy, and joyful”.
The literal translation of “Xiao Jiu” is the number 9. In Chinese culture, it represents the meaning of “ Long and long happiness”. Another meaning is homonymous with the Chinese word “liquor”, which means that the product type is Small-scale Baijiu.
In conclusion, the double meaning of the brand is that it represents the Chinese Small-scale Baijiu that can make consumers feel happy, funny and interesting.
Challenge:
The first challenge in creative design process is to create the natural emotional links with young consumers by more interesting new form of “Dou Xiao Jiu” brand. The second challenge is to solve the conflict between the richness of cartoon comics and the unity of brand image, as well as to ensure the timely update of “Dou Xiao Jiu” comic story.
Utafiti: Type: Brand Design Research
Goal: Design a best-selling liquor brand online for China's new generation of young people.
Methods: The questionnaire interview, big data analysis, target group research, brand planning analysis are used in this project, and Photoshop, Adobe Illustrator, C4D software are also used to create and design “Dou Xiao Jiu” brand. Meanwhile, the variety of commodity packaging printing processes for batch production are used comprehensively.
Results: The brand and packaging design characteristics of “Dou Xiao Jiu” are identified as miniaturization, IP comic image, modularity and green environmentally.
Effectiveness/Impact: It is the first small comic-themed Baijiu brand for public in China. “Dou Xiao Jiu” has subverted people’s cognition of the past liquor from the different dimensions of liquor taste, brand design, product copywriting, which brought the surprise for consumers. Therefore “Dou Xiao Jiu” Baijiu has achieved good sales after its marketing.
Msukumo: According to research, the main consumer group of small bottles of liquor is young people in first-tier cities. In the era of Internet marketing, these people like individualization and uniqueness. We need to establish an emotional connection with them through a "storytelling" design. The packaging should meet the requirements of both offline restaurant sales and online retail.
Muda wa Mradi: The project commenced in March 2021 in Beijing and was completed in December 2021 in Beijing and commenced in March 2022 in the market.
Mtiririko wa Uendeshaji: The product is mainly sold on shopping websites and 24-hour convenience stores, and the sales scenes are including young people’s shopping, friends gathering, and drinking alone. The consumers usually drink the “Dou Xiao Jiu” Baijiu with dishes such as barbecue, hot pot and etc., which are favored by Chinese young people.
Hataza: This work is all original images not copyrighted.
Wanatimu: LeiXue
XingxingLi
YangMao
YiLi
Haki za Picha: This work is all original images not copyrighted.