Doritos Solid Black 2023 Kazi Kuu: Ufungashaji wa Chakula by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2024
Doritos Solid Black 2023 Kazi Kuu: Ufungashaji wa Chakula
by PepsiCo Design and Innovation
Client: PepsiCo
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #159599The Design
About Doritos Solid Black 2023 Kazi Kuu: Ufungashaji wa Chakula
Maandishi ya Kitabu: Doritos Solid Black 2023 ni muundo wa ufungashaji wa chakula wa toleo maalum uliobuniwa kwa ajili ya mpango wa chapa ya vitafunio unaounga mkono wabunifu na wabadilishaji wa mambo Weusi. Mfululizo huu wa kila mwaka ulipanuliwa na kuwa jukwaa la ushirikiano linaloangazia wasanii Weusi. Kazi ya sanaa ilitengenezwa na Mz. Icar, kikundi cha sanaa mbalimbali kisichojulikana kinachojumuisha hasa wanawake Weusi. Kazi ya sanaa hiyo kisha ilipanuliwa na kuwa mfumo kamili wa utambulisho wa kuona, ukitumia rangi na michoro yake kwenye ufungashaji, seti ya influencer, na bidhaa za chapa. Seti hiyo inachukua umbo la piramidi lililoongozwa na pembetatu ya chapa.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Doritos Solid Black 2023 Kazi Kuu: Ufungashaji wa Chakula ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Doritos Solid Black 2023 Kazi Kuu: Ufungashaji wa Chakula inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Doritos Solid Black 2023 Kazi Kuu: Ufungashaji wa Chakula inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
- Inspiration
- We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.
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