Lays Dungeons And Dragons Ufungashaji wa Chakula by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2024
Lays Dungeons And Dragons Ufungashaji wa Chakula
by PepsiCo Design and Innovation
Client: PepsiCo
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #159630The Design
About Lays Dungeons And Dragons Ufungashaji wa Chakula
Lays Dungeons and Dragons ni muundo wa ufungashaji wa chakula ulioundwa kwa ajili ya aina mbalimbali za krisipu za viazi. Ufungashaji huu ulitolewa kwa kushirikiana na filamu ya mwaka 2023 ya Dungeons and Dragons, Honor Among Thieves, na uliambatana na kifurushi cha washawishi. Muundo huu unatumia ulimwengu wa fantasia wa filamu hiyo. Mhusika mkuu wa kampeni hii ni The Potato, mhusika anayeonekana katika filamu na ambaye pia ni kiazi halisi. Dhamira hii inaunganisha hadithi na viazi vinavyolimwa katika mashamba zaidi ya 100 nchini Marekani na Kanada ambavyo hutoa krisipu hizo.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Lays Dungeons And Dragons Ufungashaji wa Chakula ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Lays Dungeons And Dragons Ufungashaji wa Chakula inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Lays Dungeons And Dragons Ufungashaji wa Chakula ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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