Shaba Ufungashaji · 2024
Pepsi X Spotify Kifungashio cha Kinywaji
by PepsiCo Design and Innovation
- Tuzo ya Shaba ya A' Design Award 2024 in Ufungashaji
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Kifungashio cha Kinywaji
Pepsi x Spotify ni muundo wa mkebe wa kinywaji wa toleo maalum ulioundwa kwa ajili ya hadhira ya Misri. Kazi ya sanaa inachanganya utambulisho wa kuona wa Pepsi na Spotify kwa uwiano sawa. Rangi ya buluu nzito ya Pepsi imechanganywa na rangi ya kijani angavu inayoshirikiwa na Spotify pamoja na tasnia ya muziki wa rap nchini Misri. Mandhari ya nyuma inatumia michoro ya glitch na tabaka za karatasi zilizokatwa zenye maneno ya nyimbo yaliyoandikwa kwa mkono. Msimbo wa QR uliochapishwa kwenye mkebe unawawezesha watu kusikiliza wimbo wa Pepsi ulioundwa kwa ajili ya kampeni ya kurejesha fedha. Seti ya vifaa kwa ajili ya wanaoshawishi mitandaoni (influencer kit) ilitengenezwa sambamba na mkebe huo.
About the Tuzo ya Shaba ya A' Design Award
Pepsi X Spotify Kifungashio cha Kinywaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Pepsi X Spotify Kifungashio cha Kinywaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Pepsi X Spotify Kifungashio cha Kinywaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
