Fedha Ufungashaji · 2024
Pepsi Big Football Event LTO Ufungashaji wa Vinywaji
by PepsiCo Design and Innovation
- Tuzo ya Fedha ya A' Design Award 2024 in Ufungashaji
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Ufungashaji wa Vinywaji
Pepsi Big Football Event LTO ni muundo wa ufungashaji wa kinywaji wa ofa ya muda maalum ulioundwa kwa ajili ya mashindano makubwa ya mpira wa miguu yaliyofanyika Qatar mwaka 2022. Ufungashaji huu unaonyesha picha za mashabiki halisi wa mpira wa miguu wa mataifa mbalimbali, ukinasa furaha kubwa inayohisiwa wakati wa mechi. Vichujio vya rangi vilitumika kwenye picha hizo ili kukumbusha desturi ya kupaka rangi usoni miongoni mwa mashabiki na kutoa mwonekano wa kisanaa. Taswira kuu zinazolingana na uhuishaji zinaendeleza lugha ile ile ya kigrafiki. Lengo ni kuunganisha chapa hiyo na mashabiki wa mpira wa miguu wa eneo hilo wakati wa tukio hilo.
About the Tuzo ya Fedha ya A' Design Award
Pepsi Big Football Event LTO Ufungashaji wa Vinywaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Pepsi Big Football Event LTO Ufungashaji wa Vinywaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Pepsi Big Football Event LTO Ufungashaji wa Vinywaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
