Muundo Chilled Milk Carton Katoni na Kazuo Fukushima and Haruka Takeuchi ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2024
Chilled Milk Carton Katoni
na Kazuo Fukushima and Haruka Takeuchi
Mteja: Meiji China Investment Co.,Ltd.
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #159694Muundo
Kuhusu Chilled Milk Carton Katoni
Ili kushindana katika soko la maziwa ya hali ya juu la China, teknolojia ya kipekee iliunda maziwa bora yanayolenga wanawake wenye umri wa miaka 30-50, ikiunganisha maziwa ghafi 100 asilimia na teknolojia ya utibabishaji inayohifadhi virutubisho kwa ladha tajiri. Mradi huu unaelezea upya ufungashaji wa maziwa, ukiunganisha ubunifu na ubora wa Kijapani pamoja na ladha ya kifahari. Rangi ya zambarau ya kifurushi inaashiria ukuu, ikiimarishwa na nyeupe na dhahabu kwa ajili ya umaridadi na ubora, na kuifanya muundo huu ukumbukwe kwa kipekee.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Chilled Milk Carton Katoni ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Chilled Milk Carton Katoni inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Chilled Milk Carton Katoni hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
- Vipimo na Ufungashaji
- Surface : matte.
bottle material: recyclabled paper
Cap material: plastic
900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm - Lebo
- Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
- Teknolojia ya Uzalishaji
- Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. - Changamoto ya Ubunifu
- The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
- Utafiti
- Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
- Msukumo
- Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
- Muda wa Mradi
- The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
- Mtiririko wa Uendeshaji
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - Hataza
- Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
- Wanatimu
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua - Haki za Picha
- Photographer: Zhu Jie
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