C'Est La Vie Boutique Kitambulisho cha Chapa by Fan Wang is a highly esteemed winner of the very prestigious 2024 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2024
C'Est La Vie Boutique Kitambulisho cha Chapa
by Fan Wang
Client: C'est la vie Boutique
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #160104The Design
About C'Est La Vie Boutique Kitambulisho cha Chapa
Maandishi ya Kitabu: C'est La Vie Boutique ni kitambulisho cha chapa kilichoundwa kwa ajili ya duka la mitindo huko Nanjing, Uchina. Duka hilo linakusanya chapa za mitindo za Kichina na za Kimagharibi katika kategoria na mitindo mbalimbali, hivyo nembo hiyo hutumia mtindo wa maandishi yaliyochanganywa ili kuonyesha wigo huo mchanganyiko. Mti wa sycamore wa Nanjing, ambao ni sehemu maarufu ya mandhari ya jiji hilo, unatumika kama picha kuu ya kusaidia. Kipengele hicho hicho pia kiliundwa kuwa mfano wa sanamu inayozunguka, ambayo taswira yake ya kioo iliyogeuzwa inaonyesha mabadiliko ya jiji. Mfumo wa kuona unabadilika kutoka umbo tambarare kwenda la kimazingira, na kutoka umbo tuli kwenda lenye mchezo wa mienendo.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
C'Est La Vie Boutique Kitambulisho cha Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. C'Est La Vie Boutique Kitambulisho cha Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. C'Est La Vie Boutique Kitambulisho cha Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- The realization of the design consists of a variety of materials and techniques.
- Design Challenge
- The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
- Research
- C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
- Inspiration
- Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
- Project Duration
- The duration of the project is from June to September 2022, and the project location is in Nanjing.
- Operation Flow
- The store opened in September 2022. Located in Nanjing, China.
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