Xuannao Master Cha Utambulisho wa Chapa by Chushan Design

Fedha Mchoro · 2024

Xuannao Master Cha Utambulisho wa Chapa

by Chushan Design

Tuzo ya Fedha ya A' Design Award 2024 in Mchoro
CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
Estimated Number of Design Views: 83,344
Verification code 60072E391E · Verify this award

Visit Site View at A' Design Award Press Release

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About Xuannao Master Cha Utambulisho wa Chapa

Xuannao Master Cha ni utambulisho wa chapa ulioundwa kwa ajili ya chapa ya chai yenye mapovu ya Kichina. Nembo hiyo inaonyesha panda akifanya mazoezi ya Qi Gong ya Kichina chini ya herufi ya Qi, iliyoandikwa kwa hati ya kalamu ya rangi ya machungwa inayong'aa. Kielelezo cha panda, kinachoitwa Da Qi Xia, kina sura ya heshima na kinaashiria ushujaa na roho changamfu. Sifa hizi zinahusishwa na mapovu yaliyomo katika chai hiyo. Hati ya kalamu na panda zinaifanya chapa hii kuwa na mizizi katika utamaduni wa Mashariki na kufanya kinywaji hicho kuwa cha kawaida kwa watumiaji wa eneo hilo. Nembo hii haina ukubwa maalum uliowekwa, hivyo mikao yake na kipimo chake vinaweza kubadilishwa kulingana na kila matumizi.

About the Tuzo ya Fedha ya A' Design Award

Xuannao Master Cha Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Xuannao Master Cha Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Xuannao Master Cha Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Press Kit

Unique Properties: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Production Technology: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Design Challenge: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Research: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Inspiration: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Project Duration: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Operation Flow: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Image Credits: Chushan Design